Dana White to Drive Bids on Two Custom Ram Trucks for 9/11 Charity Auction

Dana White is trading the Octagon for the auction block. On Friday, Sept. 11, 2026, the UFC boss will step up at Barrett-Jackson's Las Vegas Auction to help sell two custom Ram trucks as a single lot, with 100% of the hammer price flowing to the Folds of Honor Foundation and the UFC Foundation. Barrett-Jackson is waiving all fees and commissions, so every dollar of that final number goes to the cause.

The timing is deliberate. The trucks cross the block at roughly 3:30 p.m. PDT on the 25th anniversary of the Sept. 11, 2001 attacks, which claimed nearly 3,000 lives. Folds of Honor puts its share toward educational scholarships for the families of fallen or disabled military and first responders, while part of the proceeds funnels to Hispanic charities via the UFC Foundation, timed to Mexican Independence Day weekend.

What's Actually Crossing the Block

This is a two-generation package, and both machines are serious hardware. The headliner is a one-of-one 2027 Ram 1500 Rumble Bee SRT, the very first retail-production model built, packing a supercharged 6.2-liter Hellcat V8 good for 777 horsepower and 680 lb.-ft. of torque. It runs 0-60 in 3.4 seconds, clears the quarter mile in 11.6, and targets a 170 mph top speed.

Its partner is a 2005 Ram 1500 SRT-10, customized by RealTruck and built by ProMotorsports alongside Ram design VP Mark Trostle. That one runs the legendary 8.3-liter, 500-horsepower V10 lifted straight from the Dodge Viper, and it still holds the Guinness World Record as the world's fastest production pickup. Whoever wins the pair also lands a VIP UFC Experience at a future event of their choosing.

The Backstory

RealTruck marketing VP Lee Riser said the 2005 SRT-10 isn't just a period piece: it's the same year The Ultimate Fighter launched under White, and the truck itself inspired the new Rumble Bee it's paired with. Craig Jackson, Barrett-Jackson's chairman and CEO, said White's energy on the block should help maximize what these vehicles pull in for the two foundations.

Stellantis American Brands boss Tim Kuniskis framed the pairing as bookends: the Rumble Bee SRT for where Ram is headed, the Viper-powered SRT-10 for where it's been. The Sept. 10-12 auction airs live on History and FYI, plus Barrett-Jackson's website and YouTube channel. Both UFC and Zuffa Boxing hold events across Las Vegas and Glendale, Arizona, the following day, Sept. 12.